Summary by Michel Bauwens [http://p2pfoundation.net]

Overall session chair: Andrew Lowenthal; specific session by Padmaja Padman

- Start with round to assess expectations; facilitator distributes cards to post on the walls; every participant writes down one of more key expectation for the e-advocacy session; facilitators will attempt to integrate them in the program

Morning circle at 8

8:30 start of track sessions, group activity

9:00 – 12:30, Padma starts

Question: 1) why are you in e-advocacy; 2) how to be more effective in presenting such messages

First day will be about citizen journalism

Morning Session, facilitator Padmaja Padman

- Intro

Participants are active in hiv/aids, community communication, poverty alleviation, youth and women issues

Explains PAIN strategy

P = pressure = on who? Government, donors A = activities I = information N = networking, forming partnerships

Key question: how to communicate change

What is your target group? How to tailor your message to your target group? What topics or activities to focus on? Identifying the agents of change within your target group or community (who can affect the change that you want to achieve)? What strategy for communication?

- Writing

Building trust by communicating truthfully Crediting the sources Avoiding offensive material Be conscious about regulations such as copyright, libel, etc… Responding to complaints Balancing head and heart

- Group work

Divide in 2 groups, and decide on one topic, and be convincing about it

Myanmar/Vietnam Group Chosen theme: Protecting our children, protecting our future Presentation by Ye Taik

Thai/Lao group, attapon Ngoksin Dare to ask, dare to say no, before having sex (HIV/AIDS)

Example: Make Internet TV, http://makeinternettv.org

Padma reviews the website, how efficient is the website

- After the break

Little exercise to show the distorsion of information

Who/What?When/Where/Why/How method

Handout: Communication Tips / Planning Models / Crafting Effective Messages

The art of asking the right questions / one concept-one question (max. 2)

Handouts: 2 articles from Malaysiakini; one about a boycott the media campaign by Malaysian bloggers

- Exercise with 2 UN officials: practice interview of human rights issues, everybody prepares one question

AFTERNOON SESSION

3 pm

Overview of expectations whiteboard

WRITING EXERCICES

General recommendation by Padma

Combining brain (writing discipline) and heart

Exercise: make different combinations from an obligatory list of 7 words; recommendations from Padma

- Use intro for grabbing attention - Use logical H5W rule and structure for explanation - Use the active “voice” of the people involved in the story (quotes) - Write short sentences (between 8 and 20 words) - Link your article to other related articles - Length of articles, 600 to 800 words …

Exercise: start from statement/quotation/question/analysis-comparison

Participants write exercie

Presentation of program for tomorrow